Joy e-bike new distribution channel

2 May, 2023

Growing Strong, together – Launching a new distribution channel

A steady surge in the demand for our EV 2-wheelers has positively pushed us to restructure our distribution model. Now, we will be establishing 150 distribution showrooms at the district level and giving the taluka-level dealer a golden chance to contribute to our sustainable efforts. These showrooms will enhance the easy accessibility of vehicles for customers & ensure efficient supply chain management for the distributors.

Currently, we’re having 600 touch-points across the country, and the new distribution models will aim to promote high-performing taluka leaders to scale the ladder to becoming district-level distributors. The number of distributors will vary as per the population and demand in the district. The change of plan has been pre-scheduled by a year to meet the continuously growing demand for our products.

Speaking about the decision, Yatin Gupte, Chairman & Managing Director, Wardwizard Innovations & Mobility Ltd, said, “Owing to the high demand for our vehicles, we decided to pre-schedule the advancement of our distribution model to bridge the demand and supply gap and elevate the customer experience. The process of evaluation has already been initiated, and we aim to develop 150 distributor showrooms by September this year. Our loyal and high-performing dealers will be promoted as Distributors who will act like the frontline company representatives at the district level. We intend to make our products easily accessible to all to push India’s transition to EVs.”

We’re currently having a strong presence in more than 55 cities across India with aspirations of getting closer to newer potential customers in all the nooks & corners of the country. The electric 3-wheeler Joy e-rik and our latest 2-wheeler electric entrant MIHOS are already available for delivery in a phased manner across Gujarat & Maharashtra.

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