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12 Oct, 2023

How To Start Electric Scooter Dealership Opportunities in India

Meta Description: Join the electric vehicle revolution in India. Discover how to start your electric scooter dealership with the Joy eBike franchise. Don’t miss this lucrative opportunity!


The world is moving progressively toward electric cars (EVs), which is undeniable in the face of rising fuel prices and environmental concerns fuelled by a large number of polluting ICE vehicles.

The Asia-Pacific region is expected to dominate the EV market by 2030. Electric scooters are leading this revolution since they are cost-effective and environmentally friendly. Electric scooter sales have increased in India due to consumer demand for their affordability and environmentally friendly design.

Market Analysis

The Indian electric scooter and motorbike market grew significantly, reaching USD 893 million in 2022, with a surprising 27.30% compound annual growth rate expected until 2030, driving it to USD 6,161 million.

This increase is linked to the increasing demand for energy-efficient travelling solutions, which has been supported by government funding, a surge in the choice for zero-emission vehicles, and an ongoing rise in fuel costs.

As a result, two-wheeler manufacturers are actively looking for alternate power sources for their models, which is fueling the expansion of eco-friendly electric scooters on Indian roads. This trend is pushed further by the appealing eco-friendly and cost-saving benefits of electric scooters, which are supported by government subsidies, ensuring a hopeful market direction.

How to Start an EV Dealership

To establish a successful electric vehicle dealership, it is crucial to conduct a thorough market analysis as the first step. This involves researching customer preferences, analysing demand patterns, and understanding market trends.

By identifying the products that customers prefer and evaluating their demands, you can tailor your business to meet these specific needs. Furthermore, it’s essential to pinpoint your ideal client base, determining the qualities that make them the perfect customer for your dealership.

This understanding will help you design your business strategies to cater to your target audience effectively.

Documents Needed for EV Franchise

To get your franchise up and running, you’ll need some paperwork.

  • EV franchise licence
  • EV business registration (Sole Prop/Pvt. Ltd./LLP)
  •  Trade License from the local administration
  • State Board’s Shop & Establishment Registration
  • GST registration
  • IT Returns – to check your financial history
  • Legal ownership of the land or lease agreements.
  • Business Insurance

How to Apply for Joy eBike Franchises

With Joy e-bike, you can start your EV business in a very easy 3-step process.


2)Fill out the Franchise form

3)Submit the application

Location and Infrastructure

Choosing the right location for your electric scooter dealership is vital. Opt for easily accessible, visible spots with ample parking. Equipping the dealership with charging stations and maintenance facilities ensures seamless services. These factors collectively enhance customer satisfaction and boost business efficiency.

Financing and Investment

Starting an electric bike dealership typically requires an initial investment ranging from 30 lakhs to 50 lakhs of rupees, with the exact amount depending on factors such as location, state-specific taxes, and advertising budget. Besides the commercial space, this investment covers various expenses for setting up and running the business efficiently.

Profit Margin for Electric Scooter Dealerships

The profit margin in electric vehicle dealerships is influenced by the brand reputation. Well-known brands offer standard profit margins, while emerging manufacturers like Joy e-bike can provide higher profit margins per unit. Brand recognition plays a key role in determining the profit potential for dealerships.

In conclusion, starting an electric scooter dealership in India is an exciting opportunity. With the rising demand for electric scooters, you can be part of a green and profitable business. Make sure you have the right location, permits, and financing in place. Keep your paperwork in order, and you’ll be on the road to success in this promising industry. So, gear up and ride into the world of electric scooters

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